Harnessing the power of social media for social marketing

PURPOSE

To bring together actors in the field of social marketing from all over the world for two days of knowledge and question sharing. The first day (August 28th) will be divided in two parts: a Publishing Workshop (discussion of 2 papers), a theoretical seminar on Transformative Consumer Research and insights into Ethical dilemnas Related to the use of social media for health purposes. The second day (August 29th) will be a Research Workshop that aims at answering the question: To which extent is social media an efficient tool for leveraging healthy behaviors?

WHO ARE THE SPEAKERS?

Researchers in Marketing and Psychology involved in the promotion of healthy behaviors/ lifestyles throughout social media: Cornelia Pechmann, Elia Gabarron, Agnès Helme-Guizon, Steffie Gallin, Laurie Balbo etc.
Practitioners engaged in the promotion of healthy behaviors/ lifestyles that will present to the audience different actions they have conducted on social media: Santé Publique France and BVA Group

WHO SHOULD ATTEND?

Researchers, doctoral students and students interested by the issue of social marketing and social media, especially health marketing.
Practitioners engaged in the field of social marketing such as public policy makers, associations promoting health, communication agencies, etc.
Anyone interested by the topic of the workshop.

Committee members

Agnès HELME-GUIZON

Laurie BALBO

Connie PECHMANN

Soffien BATAOUI