Laurie BALBO is an Assistant Marketing Professor at Montpellier Business School (France).Her research areas are consumer behavior, experimental designs, behavioral economics and data analysis. Her doctoral research, conducted at Grenoble Alpes University and dealing with the promotion of an healthy behavior (pap test to prevent and detect HPV and cervical cancer), received the Association Française du Marketing (AFM) and the FNEGE (Fondation Nationale pour l’Enseignement de la Gestion des Entreprises) annual PhD award in 2012 as well as the BVA best doctoral research in Marketing in 2012. She has published research articles in Food Quality and Preference, Recherche et Applications en Marketing, and Décisions Marketing.
Étienne BRESSOUD started to study consumer behavior during his PhD dissertation at Paris Sorbonne University. As a Marketing Professor at Paris 8 University, he published several papers in international academic reviews. In 2011, he joined BVA, a Market Research Company, where he participated to the creation of the BVA Nudge Unit, a team dedicated to Behavior Change and applied Behavioral Economics. He is currently the manager of this team. Passionate about Nudge, Etienne is also co-founder of NudgeFrance, an association which promote the use of Nudge to improve French public policies.
Elia GABARRON received her degree in Psychology at the Autonomous University of Barcelona, and in 2012 she moved to Tromsø to do her PhD at the Norwegian Centre for E-health Research. Her PhD thesis was on “Social media and sexual health”. She has been involved in e-health research for over 10 years, and her academic and research interests are centered around the use of social media for health, especially the role of the Internet and social networks in supporting and educating people to prevent and manage health conditions. She is also on the leadership board of the IMIA Social Media Working Group (IMIA-SMWG), and has several publications in this field, and was editor in the first book from the IMIA-SMWG « Participatory Health Through Social Media ».
Steffie GALLIN is a third-year PhD student in management sciences (marketing) in the University of Montpellier (Montpellier Research in Management). In addition, she works as a teaching and research assistant in the University of Montpellier. Her research activities are particularly focused on eating behaviors, online social networks, online communities and social influence. The main research question of her thesis is: “Effects of participating in an online dieting support community on eating behaviors: the mediating role of susceptibility to social influence”.
Jean-Luc GIANNELLONI is head of the marketing department at Grenoble Institut d’Administration des Entreprises (Graduate School of Management), Univ. Grenoble Alpes, where he is also in charge of two Master’s programs. He is fa former co-editor-in-chief of Décisions Marketing, a peer-reviewed academic journal published by the French Marketing Association (AFM), of which he is also a former Vice-President for Research. His current research interests mainly lie in the role of emotions in consumer decision, with responsible consumption, health and tourism as a main fields of empirical applications. He is also co-author of a French best-seller in market research (Etudes de marché, with Eric Vernette).
Agnès HELME-GUIZON is an Associate Marketing Professor at Grenoble IAE (Grenoble Alpes University – France) and member of CERAG (Centre d’Etudes et de Recherches Appliquées à la Gestion). She graduated from EDHEC Business School and has a PhD in Marketing from Paris Dauphine University. She conducts qualitative and experimental research to study consumer immersion and experience, engagement on social media, connected devices efficiency related to physical activity, health promotion and well-being. She has published several articles in refereed journals (Recherche et Applications en Marketing, Décisions Marketing, Revue Française du Marketing, Information & Management, Systèmes d’Information et Management etc.).
Marie-Christine LICHTLE is a Professor of the Universities in Management Sciences (Marketing specialty) at the University of Montpellier (Laboratory MRM). Since January 1 st 2017, she has been the Director of Montpellier Management. Her areas of research are communication and consumer behavior. Her research focuses on consumers’ reactions and especially on the emotions they can feel. She has published in journals such as Recherche et Applications en Marketing, Décisions Marketing, International Journal of Advertising, Journal of Consumer Marketing and in various congresses (Congrès de l’Association Française du Marketing, de l’European Marketing Academy, The Lalonde Conference in Service Management, The Lalonde Conference in Marketing Communications and Consumer Behavior…).
Fanny MAGNONI is an Assistant Marketing Professor at Grenoble IAE (Grenoble Alpes University – France) and member of CERAG (Centre d’Etudes et de Recherches Appliquées à la Gestion). She is in charge of the Master 2 « Le Quanti ». In 2009, she earned her doctorate from the Cergam IAE-Aix-en-Provence, Aix-Marseille University. Her general research interests are consumer-brand relationships, brand and line extension strategies, brand digital strategies and social networks, connected objects and well-being. She has published several articles in refereed journals (Recherche et Applications en Marketing, Journal of Product and Brand Management, etc.)
As a Campaign Manager at Public Health France, Anna MERCIER is in charge of 360 national campaigns on tobacco cessation, including “Moi(s) sans tabac”. Prior to working on tobacco cessation, she supervised national campaigns on sexual health. Anna holds a Master’s degree in Political Philosophy and Communications of Public Institutions, and a B.A. in Modern Literature.
Cornelia (Connie) PECHMANN
Cornelia (Connie) PECHMANN (MS, MBA, PhD) is a Professor of Marketing at the UCI Paul Merage School of Business. She studies the effects of advertising, social media, product labeling, brand names and retail store locations on consumers and she has published over 80 articles, reports and papers. Professor Pechmann has received numerous grants and over $1.5M to study youths’ responses to pro- and anti-smoking ads and product placements in movies. This research persuaded movie studios to place anti-smoking ads on movie DVDs if the movies target youth and depict smoking. She is currently studying how to form effective online communities on Twitter for smoking cessation funded by a $2.5M R01 grant from NIH. Pr Pechmann received the Pollay Prize for Public Interest Research and the best journal article award from the Journal of Consumer Research. She just finished a three-year term as editor-in-chief of the Journal of Consumer Psychology.