Program

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Monday August 28th – PUBLISING WORKSHOP

« Ethics, Social Responsability and Social Marketing »

10h-10h30 : Morning Reception – Coffee (CERAG / ground floor)

10h30-12h30 : Publishing Workshop (CERAG / ground floor)
Two papers by Doctoral Students targeting top journals are discussed by Cornelia PECHMANN, Paul Merage School of Business, University of California, Irvine

12h30-14h : Lunch (CERAG)

14h-15h : Insights into Transformative Consumer Research  (CERAG / ground floor)
Cornelia PECHMANN, Paul Merage School of Business, University of California, Irvine

15h-15h45 : Ethical Dilemmas Related to the Use of Social Media for Health Purposes
Elia GABARRON, M-health and Health Analytics, Norwegian Center for eHealth Research

15h45 : Outdoor social event

 

 

Tuesday August 29th – RESEARCH WORKSHOP

« Harnessing the Power on Social Media for Social Marketing »

8h30-9h00: Morning Reception – Coffee (Grenoble IAE K’Fet / Ground floor)

9h00-9h15: Conference Welcome (Grenoble IAE / Room Didier Retour)
Agnès HELME-GUIZON, Associate Professor of Marketing, Grenoble IAE, CERAG CNRS, University of Grenoble Alpes
Cornelia PECHMANN, Paul Merage School of Business, University of California, Irvine

9h15-10h45: Session 1 Managerial perspectives (Grenoble IAE / Room Didier Retour)
Anna MERCIER, In charge of the French anti-tobacco campaigns, Santé Publique France
“Social Media as a Key-Lever for Health Prevention Campaigns : Le Moi(s) sans tabac”
Etienne BRESSOUD, Nudge Unit Director, BVA
Nudge to Enhance Healthcare Behavior Through Social Media

10h45-11h15: Coffee break / Socialization

11h15-12h00: Session 2 Research (Grenoble IAE / Room Didier Retour)
Elia GABARRON, M-health and Health Analytics, Norwegian Center for eHealth Research
“Social Media to Prevent Sexually Transmitted Infections”

12h00-13h30: Lunch (CERAG)

13h30-14h30: Session 3 Work in progress (Grenoble IAE / Room Didier Retour)
Steffie GALLIN, Phd Student, University of Montpellier, MRM
Marie-Christine LICHTLE, Professor of Marketing, University of Montpellier, MRM
Laurie BALBO, Montpellier Business School, MRM
“Effects of Participating in An Online Dieting Support Community on Eating Behaviors: The Mediating Role of Susceptibility to Social Influence”

Agnès HELME-GUIZON, Associate Professor of Marketing, Grenoble IAE & CERAG CNRS, University of Grenoble Alpes
Fanny MAGNONI, Associate Professor of Marketing, Grenoble IAE & CERAG CNRS, University of Grenoble Alpes
Jean-Luc GIANNELLONI, Professor of Marketing, Grenoble IAE & CERAG CNRS, University of Grenoble Alpes
“Feedback Messages on Connected Objects: Effects on Engagement and Well-Being”

14h30-14h45: Coffee break / socialization

14h45-16h00: Session 4 Research (Grenoble IAE / Room Didier Retour)
Cornelia PECHMANN, Paul Merage School of Business, University of California, Irvine
“Self-disclosure Asymmetry in Online Communities: A Challenge of Demographic Diversity”

16h00-16h15: Concluding words


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